ABM Strategy

This is the fun part. We work with you to determine your exact target audience and target accounts that you would like to penetrate. From here, we launch aggressive research into these target accounts and provide an Account Based Marketing strategy that can be easily implemented into Marketo.

ABM Execution

We will either work with you or take on the entire build of an Account Based Marketing campaign in Marketo. Services include:

• Custom template creation

• Copywriting

• Personalization

• ABM campaign build

• Lead scoring

• Automated MQL accusation

ABM Reporting

Key performance indicators of ABM are often different than traditional email performance reports. Post execution, we will launch automated ABM reports that you can share with your stakeholders.