Nurture Strategy and Planning

Different leads progress along the buyers journey at different paces. A traditional drip campaign will only monitor a hard hand raise. Nurture campaigns will take a look at lead engagement throughout many different parts of the buyers journey and score these leads accordingly. Over 80% of marketers admit that they do not have an optimize nurture strategy.

These campaigns include:

• Dynamic content

• Lead scoring

• Multi-stream nurturing

Engagement and Nurture Execution

Our Marketo gurus will use all the features and functionality of Marketo’s engagement programs to build a complex customer acquisition engine, complete with real time reports to sales.

These campaigns will allow you to fully automate your digital marketing and marketing automation efforts so you can sit back and monitor results.

Nurture Reporting

Much like ABM, Nurture Campaigns utilize unique KPIs to illustrate program success. Post launch, we will work with you to create a dashboard view for stakeholders and executives to understand nurture performance and make you and your team look like Marketo rockstars.